There are so many FMCG manufacturers who are into distribution sales model like general trade, key account sales, wholesale trade.
Manufacturer produces the product and sells it to the distributors through their ERP, distributors stocks the product and sell it to retailers and sub-distributors.
Most of the large and mid-size manufacturers uses Dealer Management System (DMS), so they are dependent on distributors for secondary sales information. Distributor bills the retailers through the Tally system and collects the money in the thier Tally system. Whenever the manufacturer wants the secondary sales they inform the distributor and ask for details. Distributor takes time to make it in excel and also the data may or may not be 100% accurate, and then he shares it with the manufacturer via email. Manufacturers then sanitize the data, correct the mistakes and then use that for their projection and planning. Large manufacturers typically use distribution channels to sell goods to retailers, sometimes with exclusive stores. However, obtaining sales information from distributors can be challenging due to complexities.
SunTim Softwares
SunTim would study the existing manufacturer and distributor billing process and developed an API-based system in Tally for distributor level product billing, fetching only manufacturer product details e.g. SKU Code, SKU name, Qty., Rate, Amount, Tax, Retailer Code, Retailer Name, GST Number.
Real-time API sends billing details to manufacturers middleware server, ensuring accurate data transmission for sales and facilitating regular communication between the SQL DB and Tally.
Our solution aims to integrate various systems into a single platform, providing real-time data for decision-making and accountability to stakeholders. It streamlines materials movement, order management, and fulfillment, addressing challenges faced by small and mid-size manufacturers with distribution channels and retail outlets.
This solution helps companies in understanding order pipelines, managing stock levels, creating retail pulls, managing secondary sales, and producing-procuring-distributing according to market requirements, eliminating stock outs.
A boon for companies who sell through Super Stockist > Distributor > Dealer > Retailer channels.
Successful Activation's
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Profits Generated
Distributors Benefited
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Retailers Incentivized
Create win-win incentive structures for distributors network for maximizing your sales and profits.
Advantages
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With SunTim Softwares implemented there are several advantages to focusing on secondary sales within a distributor and retailer network
01
Improved Visibility and Market Insights
- Secondary Sales Data from Tally for Manufacturers provides direct insights into daily product sales in specific regions and retailers.
- Customized offerings and marketing strategies for improved customer satisfaction and sales.
- Our solution identifies high-performing products and retailers, aiding in stock allocation, promotional efforts, and support.
- Stock & Sales Visibility provides the sales and stock information to the manufacturer in their channel and partner framework in a streamlined manner.
- Seamless Integration easily integrated with systems used by the manufacturer and applications used by the channel partners to avoid manual intervention and get real-time data.
02
Enhanced Collaboration and Efficiency
- Secondary sales help you to foster stronger manufacturer-distributor- retailer relationships, enabling collaboration and improved inventory management.
- As manufacturers you can incentivize distributors with training, merchandising assistance, and promotional campaigns, ensuring smooth product flow and customer service.
03
Strategic Decision Making
- Secondary sales data helps manufacturers make informed decisions about product development, pricing, and marketing campaigns, revealing trends and opportunities.
- It also provides a competitive advantage by understanding retail landscape and customer preferences, fostering a collaborative approach and driving sales growth.
04
Increased Revenue and Profitability
- Secondary Sales Strategies Boosts Sales Velocity: Directly targets retailers, resulting in faster product movement and increased revenue.
- Maximizes Sales Opportunities: Leverages distributors' wider network to reach smaller, independent retailers.
- Improves Margins Through Promotions: Reveals opportunities for targeted retail promotions.
- Incentives bulk purchases by retailers, leading to higher profit margins.
05
Enhanced Customer Experience
- Improved Product Availability: Ensures retailers have the right products to meet customer demand, reducing stockout risks and fostering brand loyalty.
- Better-Trained Retail Staff: Involves training programs on product features and benefits, improving customer recommendations.
- Faster Issue Resolution: Secondary sales data reveals customer concerns or product defects, allowing manufacturers to address issues promptly, improving customer satisfaction and brand reputation.
06
Streamlined Operations and Reduced Costs
- Optimizes Logistics and Distribution: Helps manufacturers and distributors optimize product delivery routes and storage locations.
- Reduces Inventory Carrying Costs: Aligns inventory levels with customer demand, minimizing overstocking risk.
- Data-Driven Decision Making: Informs informed decisions about product packaging, pricing strategies, and marketing campaigns.
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Benefits
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Integrating secondary sales data from Tally with an API for direct visibility can offer several benefits
Real-time Data Access
By integrating with an API, you can access secondary sales data in real-time, providing up-to-date information for analysis and decision-making.
Improved Accuracy
API integration reduces manual data entry errors and ensures that the secondary sales data is accurate and consistent across systems.
Enhanced Efficiency
Automation through API integration streamlines the process of retrieving and displaying secondary sales data, saving time and effort for users.
Integration with Systems
API integration enables seamless connectivity between Tally and local applications, facilitating a holistic view of business operations.
Better Decision Making
Direct visibility of secondary sales data through API integration allows for quicker analysis, insights, and informed decision-making based on the latest information.
Customization and Scalability
Integrating Tally with an API for direct visibility offers the flexibility to customize reports, dashboards, and analytics based on specific business requirements. It also allows for scalability as your business grows.
Data Security
API integrations can be secured using authentication mechanisms, ensuring that sensitive secondary sales data remains protected during transmission between systems.
Your businesses can enhance operational efficiency, decision making processes, and overall productivity.
Flowchart
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Client case studies
Implemented solutions for secondary sales distribution data
Overview:
Meril is a global medical device company dealing in Cardiovascular devices, Orthopedic Implants, Medical Diagnostic Devices, Endo surgical Medical Devices, and ENT Medical Devices, with its head office and manufacturing plant is located at Vapi. They have 1000+ distributors network, dealing with more than 25000 hospitals across India.Problem Statement:
To automate the billing and stock transfer to distributors so that no hospital is devoid at critical moments, to develop such a connection they contacted SunTim.SunTim Softwares:
So we developed a MeriDom, a customized integration application that regularly communicated between their SQL DB and Tally. This application fulfills the stock availability on a regular basis, which gives a broad-view to Meril company of all stock positions at various hospitals.Result / Outcome:
Overall 1000+ distributors are connected with MeriDom the Tally Customized Application.
Overview:
Visioncare is a Mumbai base contact lens company selling its contact lenses across india through a distribution network of 40+ distributors.Problem Statement:
They invoice the distributors through there SAP billing system, distributors records the purchase and sales in tally system. It was a time consuming process for Visioncare as well as for distributors to record the data and provide the secondary sales back to the visiocare in excel format.SunTim Softwares:
Visioncare connected with SunTim's team for the solution and they wanted that the data should be automated, so SunTim developed the API to get the data from SAP and link the distributor's Tally.Result / Outcome:
Now the invoices from Visioncare goes to distributor's Tally as purchase entry automatically and it simplify the time consuming job in minutes' work. The SKU's are created automatically, barcodes of the SKU go with manufacturing date and expiry date and the list price of the SKU also goes in Tally.
Now as the stocks are created in Tally the distributor's task is simplified and he just has to bill the product to the retailers. Again the daily stock and SKU invoices are transferred through API system as secondary sales to the parent company. Now the parent company Visioncare is also relaxed as the data directly come to them in there reporting system with all the parameters like Account Code, Name, GST Number, Brand Code, SKU Code, LOT Number, QTY., Rate, Amount.
On the basis of the daily data coming from distributor now they can plan error free sales forecast and manufacturing. This is the system of future as the companies do not have to invest heavy amount on expensive DMS and distributors are also happy that they have to use only one system for billing and accounting. The API filters the data only for the respective brand belongs to Visioncare goes back to the system.
Overview:
Sintex, one of the largest water tank manufacturers in India, its water tanks are used in almost every household and commercial building. Sintex has its head office at Kalol, Gujarat. They have more than 1000 active SKUs in their product line. Sintex products are sold through their network of more than 2600 distributors across India and billing them directly. The distributor inturn sells their products to their retailer network.Problem Statement:
Sintex were facing a continuous problem of secondary sales and stock visibility, sometimes the sales data were coming to them in 3-4 days' gap and that also manually in MS-Excel format. Though Sintex implemented a Dealer Management System, their distributors were not entering the data in DMS, because each distributor was selling multi products of many brands, and in each invoice multi brand products were sold. Distributors were using Tally as they are more comfortable in billing multiple products of various companies through their retail shop. So Sintex approached SunTim for the seamless API based solution combined with data filtration.SunTim Softwares:
SunTim undertook a detailed study of their product billing process at distributor level and came up with a unique solution. SunTim developed an API based system in their Tally with unique filtration model where it will only send Sintex products billing details to Sintex middleware server So whenever the distributor generates a bill in Tally and saves the data, Tally will only send Sintex SKU Code, SKU name, Qty., Rate, Amount, Tax, Retailer Code, Retailer Name, GST Number to the Sintex middleware server and same for purchase.Result / Outcome:
Because of SunTim Softwares, Sintex Industries is getting real-time stock and billing information of their distributors across India and this leads to more efficient production planning, scheme distribution, incentive to salesmen and much more.Turn your expenses into profit with real-time secondary sales data and stock options
Helping client around the world
Improving the quality of your secondary sales distribution data
20
Years of Experience
Our mission is to empower businesses of all sizes and industries by providing them with comprehensive Tally solutions that streamline their financial operations, enhance efficiency, and enable growth.
We are dedicated to simplifying financial management for our clients by offering user-friendly Tally software and services that automate processes, reduce complexity, and provide real-time insights for informed decision-making
Our vision is to revolutionize the way businesses manage their finances by being the
leading provider of Tally solutions that transform traditional financial management
practices into efficient, automated, and data-driven processes.
We are in view to set the standard for excellence in Tally based solutions,
continually innovating and evolving our offerings to anticipate and meet the
changing needs of businesses, while consistently delivering exceptional quality and
value.
With Star Tally Sales, Service, and Integration Partner, SunTim is a much sought after partner for Tally software, integration and solutions. We have an impeccable track record of consulting and implementing solutions across the verticals and industries.
Our focus is long -term and sustainable relationship, leading to 1000 + satisfied customers spread across the globe including schools, corporates and multinationals. SunTim since 2004 is in the accounting solution industry and formed as SunTim Softwares in 2012. With an office in Mumbai, India, we have a well-experienced and dedicated team of 18 with an in-house team of developers and support personnel.
Committed to build better client sales data.
